Session Details

eventSeptember 16
schedule11:45 am - 11:45 am
location_on Room 2

4 Ways The Media Landscape Will Transform Post COVID-19 and How to Capitalize on Them

Coronavirus dominated the media landscape in 2020. Now, many marketers and communications professionals wonder what this landscape will look like in a year, two years, or even five years post COVID. A PR pro with over a decade of experience, Annie Scranton will share her four predictions for what's to come in media. She'll dive into how each one has changed since 2020, how to use this to secure press for your clients, and how to pitch your clients in today's media landscape.

After this session, you'll be able to:

  • Understand the four ways that media has changed since COVID: a heightened focus on TV news (both local and national); creation of engaging online content outside of social media; a rise of digital communications platforms; and a focus on getting the CEO from behind the desk
  • More effectively pitch to journalists and media to secure press for your business or clients
  • Strengthen your media and marketing plans by adapting to the post-COVID landscape

This session is for both in-house and agency communication and marketing professionals who want to understand how media has changed over the last year, and how they can use these new changes to their benefit to secure press for their company.

Marketing Strategy
Social Media