Mastering Voice Search

Voice search, powered by personal assistants, is becoming a game-changer for marketers. ComScore/Campaign predict voice search will constitute half of all searches by 2020. The good news with voice search and position 0, is that they provide an opportunity for smaller companies to play in a crowded and competitive space: the top of search results. Unfortunately, there is only one winner. This session outlines the importance of mastering voice search and position 0 rankings, as well as outline best practices for winning the coveted pole position known as position 0. At the end of this session, you will be able to:

• Explain why voice search and Position 0 matter for your business
• Understand how Google uses rich snippets to power its Knowledge Graph and position 0 results
• Leverage tools for keyword research, optimization and tracking