Marketing to the Moment: How to Plan for a Connected Customer Experience Across Channels

Marketers today have the benefit of delivering messaging in context and at the most relevant points in a customer journey. But how do you plan for this connected customer experience at scale? And how do you deliver for creative experiences that will resonate in the environments where they will be consumed? This session will review a Marketing to the Moment Framework and discuss how customer behavior impacts the way that we think about creative and channel planning. At the end of this session, you'll be able to:

• Understand the convergence between business moments and customer moments
• Plan for engaging creative across a variety of channels
• Identify channels will have the most business impact based on customer moments