Marketing Automation to Feed and Fuel the Sales Pipeline

The goal of quality data capture and understanding target audiences is to deliver relevant information at the appropriate time, creating customized experiences that drive behavior. Marketing automation plays a major role by creating efficiencies for both marketers and consumers. This case study will highlight how the Minnesota Timberwolves utilize marketing automation to aid in fan acquisition, customer service and retention. After this session, you’ll be able to:

• Understand the importance of inbound marketing and marketing automation
• Establish business rules that drive consumer behavior
• Create efficiencies for your consumers as well as your digital and sales teams
• Implement a process that accurately sources and tracks performance