Marketing Analytics: Get the Insights You Need Faster

Too much data, not enough insight — it’s one of the biggest challenges facing digital marketers today. We’re so busy managing the sheer volume of marketing data, we don’t have any time left to learn from it. This session will show you a new way to look at the problem, and recommend a smarter, data-first approach to producing insights and recommendations. After this session, you’ll be able to:

• Understand the true difference between marketing reporting and marketing analytics, and determine which one is ultimately better for your organization
• Identify (and avoid) the most common obstacles to marketing analytics
• Develop a plan for generating analysis faster, with fewer headaches