Marketing Analytics: Get the Insights You Need Faster

Too much data, not enough insight — it’s one of the biggest challenges facing digital marketers today. We’re so busy managing the sheer volume of marketing data, we don’t have any time left to learn from it. This session will show you how one Philly-based agency found a new way to look at the problem, and recommend a smarter, data-first approach to producing insights and recommendations. After this session, you’ll be able to:

• Understand the true difference between marketing reporting and marketing analytics
• Identify (and avoid) the most common obstacles to marketing analytics
• Develop a plan for generating analysis faster, with fewer headaches
• Create an automated process for dashboards and templates for multiple clients, strategies, and lines of business
• Deliver actionable insights for all levels of your organization