Marketing Analytics Demystified

Marketers today have more data to deal with than ever before. In fact, 48 percent, see data management as their most significant challenge, according to Econsultancy. So, how can marketers make sense of all this data? How should they show the impact that their programs are having on the bottom line? Join a data management and reporting expert for a 30-minute crash course on metrics – with tips and tactics you can implement today. After this session, you’ll be able to:

• Select KPIs for your marketing team that will impact your business
• Measure every area of marketing: public relations, demand generation, customer marketing, and more
• Understand what to measure first and how to start measuring your marketing efforts today