Making Miraculous Content

The Minneapolis Miracle was the greatest play in the history of Minnesota Vikings. While it’s a moment you could never have imagine, it’s one you can prepare for. How is your organization preparing for these once in a lifetime moments? Are you ready when a miracle happens? The Vikings will share their approach to digital storytelling and approach to content… even the most miraculous. At the end of this session, you’ll be able to:

• Create a plan to execute content development when the miracle moment presents itself
• Build a structure to successfully react to events in real-time
• Outline a compelling approach to digital storytelling that fits your brand