Make Your Brand Human: Developing Your Voice for Digital

We tend to treat the digital landscape like another world. An upside-down universe where emotions don’t exist and only conversion per click or view matters. Businesses seem to understand the “media” part of social media, but not the social part so well. We’ve forgotten some core principals of sales and branding. People trust people. When building a brand, your voice needs to be clear, consistent, and relatable. This session will cover how to take a stance, connect with an audience, and actually have some fun on the internet, work appropriately of course. After this Session, you’ll be able to:

• Tell a brand story in a fragmented digital landscape
• Leverage your unique selling proposition as a brand strategy
• Develop a compelling narrative for online media
• Connect with your audience in an authentic way