Session Details

eventSeptember 19
schedule1:30 pm - 2:00 pm
location_on Room 3

Make Your Data Talk: Using Data Visualization to Tell Persuasive and Meaningful Stories

The C-suite and all digital marketers want the facts and “nothing but the facts!” This puts pressure on the whole team. How do you ensure that the data you’re reporting on is accurate and meaningful? The truth is, even with the most advanced digital analytics tools, your data is just a sample. During this session, Alan K’necht will explore different analytic storytelling and measurement techniques that will teach you how to present your data in meaningful and persuasive ways. He will also compare old Universal Analytics data with the new GA4 data.

Actionable tactics you can apply after this session:

  • Use data visualization tactics to turn 1,000-word explanations into a quick and easy-to-understand single image
  • Apply the elements of storytelling to share the value of your data
  • Understand the difference between precise vs accurate data and how to leverage the power of accurate analytics data