Leveraging the Changing Media Landscape

Consumers have access to more media options, types of entertainment and ways to engage with content and brands than ever before. While this has allowed for underrepresented talent to showcase their creativity and makes information accessible 24/7 and instantly, the fragmentation has created challenges for marketers looking to engage with their consumer. Additionally, measuring ROI didn’t get any easier. This session will address the creation of successful media strategies that adapt to evolving consumer behavior and platforms and form deeper relationships with consumers. After this session, you’ll be able to:

• Understand key audience interactions to inform KPIs from a publisher’s perspective by platform
• Leverage data in today’s fragmented marketing ecosystem
• Maintain brand safety while using new outlets