Lessons Learned from People-Based Marketing in Today’s Privacy Sensitive World

People-based marketing has been a hot topic and growing trend in recent years—with platforms like Facebook & Twitter making it relatively easy to market to customers or potential customers with their custom and tailored audience products. In addition, platforms like LiveRamp have made it possible to leverage customer data for people-based marketing across hundreds of media platforms. But, how simple or complex is people-based marketing in today’s post GDPR & Cambridge Analytica world? Hear about recent lessons learned in this session. After this session, you’ll be able to:

• Determine if you are ready to launch or scale your people-based marketing campaigns and initiatives
• Understand the potential upside of people-based marketing on your customer acquisition and customer retention goals
• List the human and non-human resources and skills required for successful people-based marketing campaigns
• Educate your internal teams, colleagues or your clients on how to avoid the pitfalls of people-based marketing