Lean, Mean, Marketing Machine: How to Leverage a Lean Team to Hit your Moonshot Goals

In order to change the cultural norm around registering and getting young people out to vote, DoSomething assembled a lean, cross-functional team to create and execute a multi-pronged marketing strategy. In this session, you will learn how to hit your organization's moonshot goals through effective, cross-functional marketing strategies. After this session, you’ll be able to:

• Develop and execute a strategic multi-channel marketing plan
• Build a successful, lean cross-functional team
• Uncover opportunities
• Address and overcome challenges