Session Details

eventAugust 1
schedule11:00 am - 11:00 am
location_on Room 3

Lean, Mean, Marketing Machine: How to Leverage a Lean Team to Hit your Moonshot Goals

In order to change the cultural norm around registering and getting young people out to vote, DoSomething assembled a lean, cross-functional team to create and execute a multi-pronged marketing strategy. In this session, you will learn how to hit your organization's moonshot goals through effective, cross-functional marketing strategies. After this session, you’ll be able to:
  • Develop and execute a strategic multi-channel marketing plan
  • Build a successful, lean cross-functional team
  • Uncover opportunities
  • Address and overcome challenges
Marketing Strategy