Leadership Branding and the Impact on Business

The market is saturated with branding noise, people crave individualized interaction. This session will challenge companies to understand how to leverage individualized branding to improve customer engagement. After this session, you’ll be able to:

• Leverage individual brands of your team to grow your business and elevate overall company brand
• Use foundational action steps to building a recognizable leadership brand that gives you a competitive edge
• Elevate your team's strengths and build company brand value from the individualization
• Maximize tying individualized leadership brands into a business plan