KPIs of Tomorrow: Pragmatic Advice for Digital Marketers

In this interactive session, we’ll discuss the ever-changing landscape of marketing automation and its effect on digital marketing programs. When marketing tools change, what does it mean for how to define and measure marketing program success? You’ll discover a vision for KPIs of the future – ways to define and measure marketing programs – even while the underlying marketing toolsets will continue to morph rapidly. After this session, you’ll be able to:

• Understand the ever-changing landscape of marketing automation and its effect on digital marketing programs
• Adopt "enduring metrics" to assess your marketing performance, even as your tactics and programs change
• Define your own approach for determining KPIs for today and for tomorrow