Session Details

eventMarch 30
schedule1:30 pm - 3:00 pm
location_on Room 1

Know your Audience and Create a Content Strategy to Attract Your Ideal Customer

Content is King! This cliché statement has never been more true. This module will teach you to understand your audience; learn what information they're seeking; and how to create a tactful, targeted content strategy to attract your ideal audience.

After this session, you'll be able to:

  • Review search personas and the importance, and be able to figure your own persona out
  • Conduct an competitor analysis and know what to look for to help drive content ideas
  • Use keyword research tools to understand what your ideal audience is searching and what questions they're asking
  • Execute content formatting and on-page optimization (internal links, anchor text, proper header structure, etc.)
  • Optimize the buyer's journey experience to increase conversions
  • Implement proper URL structure and tying pages together (discuss silos)