Keyword Research-Driven SEO that Wins Throughout the Buying Funnel

In this session, you will discover the simplest ways to find valuable keywords for your business using both free and paid tools. You will learn how to prioritize those keywords when creating and adjusting content in conjunction with your buying funnel, and you will be given tips and tools that help you execute and track that SEO strategy.

Actionable tactics you can apply after this session:

• Perform actionable keyword research that is valuable to your business
• Determine what is worth pursuing and what tools to use when creating your kayword-driven SEO plan
• Execute your SEO plan to target relevant users in each stage of the buying funnel