Keys to Unlocking Content in a Modern World

How can you increase the relevancy of your brand through content? Brandon Butler, Executive Director at Butter.ATL, will discuss how curating your content through the lens of authenticity can elevate your brand from dust to influencer in less than 6 months. After this session, you’ll be able to:

• Understand the context behind 3 kinds of content: Vitamins, Candy and Painkillers
• Build a team that delivers content at the speed of culture
• Create content that gets users "hooked"
• Discover why “Sawdust” is the key to consistent content creation
• Implement innovative ways for increasing engagement