Session Details

eventSeptember 12
schedule4:05 pm - 4:05 pm
location_on Room 4

It’s Time to Think Differently About Mobile

Gone are the days of developing native mobile apps that yield high adoption and engagement. Today’s consumers are no longer compelled to “download, update, and repeat” native mobile apps for every brand they interact with. So, where do you go from here? Big brands like Google, Apple, and Microsoft are catching onto this shift, and are adopting newer, faster, web-based mobile experiences called Progressive Web Apps (PWAs). It’s time for brands to take advantage of this shift and completely rethink their approach to mobile. (Spoiler alert: It’s not by building another native mobile app.) After this session, you'll be able to:
  • Understand the major shifts happening in mobile tech, why they’re occurring, and how the biggest tech players (Apple, Google, etc.) are paving the way
  • Explain how these shifts will change how brands interact with consumers on mobile
  • Outline how your brand should rethink its mobile strategy to adapt to this change
  • Develop a plan to bring true personalization to your mobile strategy
Marketing Strategy
Marketing Technology