Is Your Content Any Good? Ask Google.

This session focuses on how to best know whether the content you're creating is any good, specifically why SEO is the best way to find this out. Digital marketers who have several years of experience in content marketing and want to understand how to gauge success moving forward will benefit from hearing this talk. After this session, you’ll be able to:

• Develop effective content that ranks well in Google
• Assess the success of your content based on specific criteria (load speed, UX, etc.)
• Create content quality reporting that supplements organic search results