Session Details

eventMay 22
schedule3:15 pm - 3:15 pm
location_on Room 3

Is Your Brand Ready For AI, IoT and the Sonic Revolution?

With the accelerated growth of voice activation, AI-enabled smart speakers and IoT connected homes, consumers are relying on voice to search, purchase and connect with brands. How will your brand engage an audience in this audio-first era? In this session, hear about innovations in audio technology and learnings from creative studies that optimize for a 1:1 connection. Learn how the most impactful way to connect is to be heard, not seen. After this session, you’ll be able to:
  • Understand the impact of AI and IoT on consumer behaviors
  • Know more about tech trends affecting the path to purchase, including voice-based search
  • Gain best practices on how to connect with your customer in this paradigm shift to voice and audio
Marketing Strategy