Session Details

eventNovember 14
schedule3:25 pm - 3:25 pm
location_on Room 7

Is it Time for Scrum to Scram? Alternative Agile Frameworks to Keep Marketers Sane

Scrum Master, Product Owner, Velocity, Burndown Chart—the Agile methodology known as Scrum comes with a lot of baggage, and for many marketers, the complexity of Scrum just doesn’t work. Fortunately, there are other Agile processes that deliver the same results without dramatic role changes or steep learning curves. This session will explore two of them, Kanban and Scrumban, so your team can pick the right approach the first time. After this session, you’ll be able to:
  • Understand why marketing teams are notorious for breaking Scrum sprints
  • Use the 6 core practices of Kanban, and how they can reveal hidden problems in your workflow
  • Combine Scrum and Kanban to form Scrumban, a powerful hybrid approach that marketers love
  • Get started down the Agile path in a simplified way that takes hours, not days
Marketing Strategy