Is Imagination Really More Important Than Knowledge?

We are in a world where over 2 billion smart phones occupy our visual attention and it feels like we are stuck thumbing through life. But we have quickly evolved to include other senses that aren’t limited to augmented reality (AR), virtual reality (VR), mixed reality (MR), or (real reality) RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more. After this session, you’ll be able to:

• Understand how this next generation of technology impacts consumer behavior
• Maintain a human-centric approach to storytelling
• Leverage these behavioral and technological changes to deliver creative, compelling brand strategies