Session Details

eventMarch 29
schedule3:00 pm - 3:30 pm
location_on Room 4

Create High-Converting, Irresistible Emails

Motivating your audience to open and read an email takes strategy. In this session you’ll learn how to create irresistible subject lines to capture attention, the best (and worst) ways to start an email, and how to keep people reading through to the end… so they take the action you want them to take. You’ll learn tactics that helped land a $70k contract and how to use the P.S. to your advantage.

After this session you'll be able to:

  • Create captivating subject lines that boost open rates
  • Use basic copywriting formulas that resonate emotionally
  • Determine the best calls to action for your goal

Who should attend: Senior marketers who want to write better converting emails… whether it’s to sign up for a trial, book a call or make a sale.

Why should you attend: You’ll be able to use the tips and tactics from this session as a foundation for any marketing emails that end in a call-to-action.