Session Details

eventAugust 15
schedule4:00 pm - 4:00 pm
location_on Room 3

Irresistible Emails – Inject New Life Into Your Email Marketing

You've been around the email block and know the basics, but is your program starting to feel a little stale? Consider this your opportunity to metaphorically splash some water on your face and see your email program with fresh eyes. With new data from our 2018 Global Email Benchmark Report around industry engagement metrics and mobile device usage and a memorable formula to apply to your email campaigns, this presentation will get you inspired to get more out of each email. At the end of this session, you’ll be able to:
  • Cite new subject line data—how many words should you use and are emojis ok or not ok?
  • Use unique tests to run to get to know your recipients better
  • Replicate examples of emails that leave subscribers wanting more
  • Understand what's on the email horizon and how to stay ahead of the curve
Email Marketing
Marketing Strategy