Intent Data – A Game Changer for Sales & Marketing

Making your marketing campaigns relevant to your audience is the new challenge for marketers. But how do you achieve that goal when relevance is so ephemeral these days. What grabs your attention today is not the same as tomorrow. For that reason we’re listening to Intent Data to drive relevance at the right time and to the right audience. At the end of this session, you’ll be able to:

• Understand how to use Intent Data to make your marketing campaigns more targeted
• Maximize your budget investment by focusing on the right accounts at the right timing
• Make the sales team love you by passing on the leads that are more likely to purchase your product
• Help the sales team drive more relevant conversations with your prospects using intent data and marketing automation together