Innovate to Elevate: The Data-Driven Marketer

It’s a simple concept: innovate to elevate. Marketers today must innovate to grow. How they leverage brand and consumer data will be a key indicator of their success. This session will challenge digital marketers to reconceptualize their role as analyst, artist and storyteller, identifying the tools and skills needed for effective data-driven innovation. After this session, you’ll be able to:

• Understand the current role of big data and analytics in the digital marketing landscape
• Identify three critical skills needed to innovate as a data-driven digital marketer
• Identify an actionable data-driven plan to apply during your next concepting or ideation session