How to Innovate in the Social Space with Any Budget

Being “scrappy” in social is common and can be the go-to answer for teams of one…to teams of 10 or more. This mindset is often seen as the alternative to a small budget, but it can unlock much more. This session will challenge how social marketers can use this way of thinking despite the size of their budget to create innovative social content and creative that will provide a stronger ROI, unveil new efficiencies, and increase effectiveness for your next social campaign.

After this session, you'll be able to:

• Use data, trends, and social listening to lead your “why”
• Create a social content strategy that meets your social KPIs and goals
• Present your strategy and needs to your c-suite and cross-functional partners to get the greenlight to execute your plan

This session is for social media and digital marketers who are new to the industry or have several years’ experience with social strategy and want to understand how to innovate in the social space with any budget.