Influencer Marketing: Why Influencers as Content Creators are Becoming a Must Have for Every Brand

This session will follow the journey of influencer marketing from engaging, and negotiating, to determining measurable factors for ROI. You’ll discover three successful brand stories of working with influencers for content creation, influencer activations, and building brand awareness. After this session, you’ll be able to:

• Develop an influencer marketing strategy that fits your brand
• Understand the goals and actionable measures that can be used in influencer marketing
• Replicate what has worked for some brands, and understand why
• Put together and understand a follow up report to an activation