Increase Email Response Rates: How Zillow Doubled Visits from Content Emails

At the beginning of 2017, the goal was to create a more robust email experience for our subscribers. While we anticipated increased engagement, we didn’t anticipate doubling our traffic. Join this session to find out how to increase your traffic and email response rates by putting your subscriber needs first. After this session, you will be able to:

• Build strategies for developing engagement-based campaigns to increase lift rate
• Identify small tests that yield big impact
• Evolve your foundational program to maximize engagement
• Leverage tools to empower your team to work smarter