Can You Hear Me Now? How to Incorporate Audio into Your Marketing Plan

If we’re honest, we can’t recall the last thing we read something without “skimming” at least a part of it. But what if it were read to you out loud while you were commuting to work, working out, or running errands? With modern technology including smart speakers everywhere, an old-school yet cutting-edge marketing tactic is resurging: audio.

The question facing many marketers is how to capitalize on the podcasting trend and add audio to the marketing mix. The world of sound is immediate, portable, affordable, customizable, and accessible wherever you go. The trick is in knowing when and how to create your strategy.

After this session, you’ll be able to:

• Spot new uses for audio throughout your marketing mix
• Build new audiences as well as engage with current audiences via audio
• Define and defend KPIs to key stakeholders

Who should attend?
This session is for digital marketers who have several years’ experience with content strategy and want to understand how to reach their goals with more efficiency.