Inbound Video and the Death of Impersonal Marketing

Adding video to your content marketing efforts can be an intimidating, but it doesn't have to be. Through case studies and detailed examples this session will give you a playbook for creating video in-house and guidance on when (and how) to engage with a partner. After this session, you’ll be able to:

• Understand how different video formats connect to different marketing objectives and campaign types.
• Produce your own in-house content with minimal effort and maximum impact.
• Collaborate with video experts to tackle larger campaigns that are seamlessly integrated into your strategy