Improving Person-Based Omnichannel Analytics and Targeting

How are advertisers talking to people and households instead of cookies and devices? Identity management and cross-device technology is changing the way we do consumer analytics, multi touch attribution, journey mapping, and targeting. Identity resolution is no longer a competitive advantage, but a must, for digital marketing. After this session, you’ll be able to:

• Understand the process for person based marketing
• Know how to use modern AdTech
• Speak to the process for identity resolution
• Deploy your own advanced multi touch attribution