Session Details

eventApril 19
schedule10:15 am - 10:45 am
location_on Room 2

Improve Your Email Marketing: A/B Split Testing Case Studies and Tips

We all think we have good marketing instincts - but how often are we actually right? Play along and test yourself as Jeanne shares A/B split tests from work she’s done for clients, and challenges the audience to guess ‘which test won?’ before she reveals the results.

Yes, it will be fun - and it will be fast - so we can get as many tests in as possible. You will walk away with practical tips and ideas you can test with your own email marketing program to boost results.

After this session, you'll be able to:

  • Determine what types of tests are likely to generate the largest lifts
  • Understand why quality hypotheses are key to testing (and how to develop them)
  • Identify which metric you should use for a KPI based on your business goal
  • Use scientific method to get the most out of your results

Who should attend: If you want to use A/B split testing to boost the bottom-line performance of your email marketing efforts, this session is for you!

Why you should attend: You’ll walk away with tips, ideas, motivation, resources, and more to take back and apply to your email campaigns.