I’m Not a Regular Brand YouTuber, I’m a COOL Brand YouTuber

If you’re like most brands, you’re using YouTube as a bucket to hold all of your video content. You can do better. Hear from Duke University about how we’ve pivoted the way we use YouTube to capitalize on it as a social media channel, rather than just a video hosting platform, and learn how you can apply similar strategies. This session is for experienced video producers and marketers who want to improve how they use YouTube to reach a wider audience. At the end of this session, you will be able to:

• Use YouTube’s social media functionality to boost the efficacy of your video content
• Curate your YouTube channel to take advantage of the subscription model
• Reach a YouTube-native audience