Session Details

eventDecember 5
schedule11:00 am - 11:00 am
location_on Room 4

Ignore at Your Peril: 9 Trends That Will Shape Marketing in 2019

Simply put: Marketing isn't what it used to be. You've got big data. You've got artificial intelligence. You've got GDPR and agile workflows. All of which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. This session you’ll learns about the 9 of the trends you can’t ignore that will drive the world of marketing in 2019. After this session, you’ll be able to:
  • Better plan and prioritize marketing investments for 2019
  • Communicate to your team why 2019 is the year to embrace agile marketing
  • Rationalize to management why it is time to reorganize around the entire customer journey
  • Convince your marketing leadership that data integration needs to be a dedicated marketing role
Content Marketing
Data & Analytics
Marketing Strategy