Session Details

eventAugust 11
schedule2:30 pm - 2:30 pm
location_on Room 3

How to Work With Sales for Better B2B Leads

As a B2B marketer, you give your sales team leads every day - form fills, visits, email responses - but the sales team keeps telling you the leads suck. Getting marketing and sales on the same page can be tricky. We'll show you how to define good Marketing Qualified Leads and make sure Sales Qualified Leads are being handled efficiently. It's easy once you're speaking the same language! After this session, you’ll be able to:

  • Identify what sales really needs from a quality lead
  • Set a process for handing marketing leads over to the sales team
  • Align the goals of Sales & Marketing and close the feedback loop

Who should attend?
This session is for digital marketers looking to improve the quality of B2B and high-touch leads by working better with sales teams and speaking their language.

Marketing Strategy