Session Details

eventJanuary 1

How To Thrive in the Post-Digital Age – Tips and Case Studies for How to Succeed

We’ve entered a new world order where entitled customers integrate digital fluidly into physical experiences, but marketing practices haven’t kept up. The fix is a new marketing worldview in which the digital distinction dissolves and marketers think of their customers as people first. Post-digital marketing is doing what you say: be human, be helpful, be handy. Come to this session and learn the requirements for a post-digital marketing mindset. At the end of this session, you’ll be able to:
  • Understand why it's no longer about being the ""best"" digital marketer - that time has passed
  • Add three essential best practices for embracing the post-digital mindset to your toolkit
  • More adeptly address your customers' digital and physical needs all at once
Marketing Strategy