How to Strengthen UX with Tactical and Strategic Involvement

The rapid expansion and acceptance of user experience within so many businesses and organizations exists for many reasons. One primary reason for this explosion is that the strategic and tactical aspects of user experience have merged, sometimes unknowingly, and presented both a strategic vision of user experience while producing actionable usable results for end users and stakeholders. Not only does this collusion results in general better user and customer experiences, higher satisfaction, good public relations, it also can result in better financial results for organizations. After this session, attendees will be able to:

• Understand how organizations have prospered because they’ve adapted to Tactical-Strategic UX mindset
• Advocate for and strengthen the concept of user experience within your company
• Obtain strategic buy in for user experience from management
• Bring UX practitioners and management together to further empower the concepts and advancement of user and customer experience