How to Optimize Influencer Marketing Today and What to Expect in the Future

Pew Research shows 74% of consumers use social media to make purchase decisions, 81% of marketers who have used influencer marketing judged it to be effective, and 70% of Millennials use ad blockers. We will cover specific strategies on how to best utilize influencer marketing for brands. At the end of this session, you’ll be able to:

• Understand the current influencer marketing and social media landscape
• Know how much advertising spend is allocated
• Define and establish your goals for influencer marketing
• List tools and platforms for influencer marketing: marketplaces, agencies, SAAS, etc.
• Establish success metrics and KPIs