How to Navigate a Socially Cautious Enterprise Environment

While Digital Marketers are savvy with social settings, it’s important to note that not all enterprises are fully comfortable with open source and transparency. While it may be shocking, it is still a common component that seems to be more prevalent in organizations with a large employee base. In this session, Carissa will share a contrast story from her experience differences in technology and healthcare corporations. You’ll gain details with specific steps you can take to ensure your organization ready for navigating the future of digital marketing. After this session, you’ll be able to:

• Confidently address why the narrative is so important in the day of AI
• Implement tactical steps to ease even your most conservative stakeholders into a marketing culture change
• Take specific steps to get your organization on the road to the future of digital marketing