How to Millennial-Proof Your Customer Journey Strategy

Millennials expect consistent experiences across channels and devices, and companies that are unable to deliver this caliber of digital engagement today are going to lose an entire generation of customers. This session will help marketers learn how to build a CX team and align systems to orchestrate personalized, relevant interactions that delight customers and increase revenue, renewals and upsell for companies. After this session, you’ll be able to:

• Build a strong CX team that operates cross-functionally to align departments and processes with customer needs
• Identify the context details that are important to your millennial customer
• Translate disconnected signals from customers into a single 360º customer view,
• Reference learnings from real-world case studies on building customer journeys