How to Make Great Marketing Choices in An Era With Everything

The marketer of today has an immense variety of choices when it comes evaluating spend and resources. Whether it’s on content, digital, social, events, technology, communications or product launches -- it’s critical for marketing leaders to have their team focus on the right priorities to grow the business. How do you evaluate what is “right” for your organization? This session will inform senior marketers to think critically about where those efforts should lie regardless of company size or industry. After this session, you’ll be able to:

• Scale a current marketing strategy
• Understand how to allocate your budget (no matter how big or small!)
• Place your finite marketing resources where they matter most