Session Details

eventSeptember 10
schedule10:00 am - 4:00 pm
location_on Room 2

How to Hack Facebook’s New Algorithm Changes

Facebook's latest algorithm changes have sparked concern for brand and Facebook page managers-many of whom fear that their organic reach will plummet thanks to a new prioritization of interactions with family and friends. While marketers today blame their woes including depressed organic reach and engagement on Facebook itself ("It's Mark Zuckerberg's fault!") the fact remains that Facebook is one of the most powerful marketing tools on the planet - more than Google. In this master class, you will get a detailed look into the new updates for 2019, discover how to leverage Facebook's suite of tools & features, and learn proactive steps you can immediately take to reclaim organic reach. We will also do live Facebook page audits as a group, and you will walk away with a checklist that you can implement immediately back at the office. After this masterclass, you'll be able to:
  • List types of content Facebook gives preferential treatment to
  • Explore Facebook features & tools to help improve reach
  • Implement strategies for boosting organic Facebook reach and engagement
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Replicate engagement secrets implemented by the world's leading brands & creators
  • Use proven storytelling strategies for Live Video and Facebook Stories
  • Go outside of the box with advanced tactics for engaging advocates & employees
  • Dig into insights for creating custom audiences with Facebook Ads
  • Build a Messenger chatbot in under two minutes
  • Learn from demonstrations featuring fellow colleagues - including you!
Content Marketing
SEO & Search