How to Find and Tell the Story of Your Ideas

You know you need a message—your story. You know you need to tell it well, no matter the media or meeting. You've read the books and seen the sessions, yet your message isn't connecting or converting the way it should. Why not? Because the elements your customers most need to see in your message are the very ones you’re most blind to…and thus leave out. But the good news? You can find, and use, what’s hiding in plain sight. After this session, you’ll be able to:

• Understand why you're wired to miss what your messages needs most
• Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
• Turn those key concepts into messages that create the connections (and conversions) you need