How to Engage and Build Trust Among Millennials and Gen Z

The Truth Initiative, a national public health organization dedicated to youth tobacco prevention and the creators of the truth youth tobacco prevention campaign, successfully built brand relevancy and authenticity with an audience that is difficult to sway and even harder to convince to take action on a low-interest category. This session will share how your company can apply best practices from these experiences to connect with Millennials and Gen Z today. After this session, you’ll be able to:

• Build brand relevancy and authenticity with a multifaceted approach
• Leverage the power of intelligent data and optimizing experiences across both digital and onsite channels
• Associate your message with the things Millennials and Gen-Z care about