How to Create Irresistible Content Marketing

You work hard to create content, but it can be really difficult to break through the noise and capture the attention of the people you’re trying to reach. There is more content than ever being pushed out across an increasingly fractured ecosystem of channels all battling for attention. In the escalating competition of content marketing, how do you know what content to develop and which channels to focus on to stand out get noticed? Don’t raise your voice. Improve your argument. In an energy packed interactive workshop, Leigh George, PhD will guide you step by step through the process to create content engineered to be irresistible to your audiences. You’ll learn the secrets to identifying the kinds of content your customers want as well as practical tools and tips you can immediately apply to start making an impact for your organization. To help you get the most out of the workshop, you’ll receive an online interactive workbook to use during the workshop that includes all the material and exercises we’ll cover so you can personalize the information you learn to your specific needs. After this workshop, you’ll be able to:

• Understand how the latest content marketing stats impact your organizational goals
• Evaluate the effectiveness of your current approach to content marketing
• Develop a deep understanding of your business from your customer’s point of view
• Create and customize content to customers’ needs at each phase of their interactions with you from awareness to advocacy
• Efficiently organize content promotion to help you achieve more with less work
• Measure the impact of content marketing on your business goals