How to Create Data-Driven Strategies to Grow Your Visibility

If you know where to look, compelling stories can be found within your own data sets and analytics. Your own data can guide you in knowing what editorial strategies to create, what opportunity gaps are available in your industry, and what strengths you can build own. In this session, you will learn many different data points to look for data insights, and how to build those insights into your marketing strategy. After this session, you’ll be able to:

• Understand the best tools to gather competitive intelligence
• Uncover your own data and build strategies out of it
• Put data to use for cross-channel marketing strategies
• Bring all this data together into unified reports