How to Combat Today’s Skyrocketing Advertising Costs

Facebook's prices over doubled in the past year and other marketing mediums are following suit. As these costs continue to rise, marketers are going to be forced to find ways to increase their ROI on these channels. In this presentation, Erik Huberman will discuss tactics and strategies to help you combat these cost increases and deliver results. After this session, you’ll be able to:

• Understand where to focus in your business to identify profitable opportunities
• Use proven tactics to deliver campaigns where you almost don't notice cost increases
• Approach your advertising budget based on industry changes