Session Details

eventJune 4
schedule4:00 pm - 4:00 pm
location_on Room 3

How to Build Giving Campaigns with Impact

Today’s consumers give their loyalty, wallets and social support to businesses that build giving into their growth strategy. With this shift comes a growing appetite for content and activations that do social good. After this session you’ll be able to:
  • Understand how consumer-focused giving activations build brand preference and sales
  • Create campaigns, content and stories that connect with a socially-aware audience
  • Apply digital and mass marketing strategies to target and engage audiences
Brand Strategy
Content Marketing
Marketing Strategy